SEO Trends

SEO Works best with Social Media Integration: Study

At the social media, SEO meet ups I go to, there is always one guy who pops this question, how does SEO and Social Media work together? Do they? Do they not?

Although it is a relevant question, considering the fact that social media remains an undefined chapter, or rather a “bracket-less stream”, experiments and data are probably the best ways to find clues to this answer.

The SEO side of me suggests that yes Social Media helps leverage SEO but the ardent Social Media fan suggests that I’m over-doing it with SEO. Clearly, there is a sweet spot that every marketer should figure out themselves. And it is a moving target for most business streams.

But the common agreement is that, Yes, SEO and Social Media go hand in hand – complimentary to each other.

A recent research done by Marketing Sherpa, seals this idea.

In a recent MarketingSherpa study, they asked marketers for insight into their organizations’ thoughts and practices in the area of social media integration. The results of this study revealed that while three quarters of organizations think integration of SEO and social is essential, more than 50% are not involved in inbound marketing or, worse, they don’t even know what it is.


That means, many folks have still not figured out how to crack it.

Well, my opinion, like I said, is all about finding the sweet spot between the two. Going aggressive on SEO will anyway only get you flagged at Google. Gone are the days when you could amass one thousand links in a month and gear up to Google’s front page in a rush. Google has more signals to track now, that suggests popularity of a website, and Social Media sits right on top.

Focusing on a good, scalable Content Marketing strategy is probably your best bet when it comes to Social Media integration with SEO. Benchmarking your brand with others on SEO metrics and taking one step at a time overdoing them is probably the safest way to go, but you could move the switch more or less aggressive based on your bandwidth.

For more insights, check the research article here – SEO and Social Media Integration Study.

Just a curious guy..

View Comments
  • Ain

    hmmm nice post! actually social media is less important then SEO. Social media collect the temporary traffic but SEO traffic for a long time.

  • Michael B

    This is a very interesting topic at the moment, and one that no one has really come up with a definitive answer to as of yet. Personally, I think SEO and Social Media work very well together – and it’s a good mix. But when I say social media, I’m talking about Twitter mainly… do you agree? I really can’t see the benefit that Facebook brings… whereas Twitter in my opinion does. I think this is going to be a hot topic in 2012.

  • Jasa SEO

    I agree that SEO and Social Media work together.